So did all the commotion die down yet? Am I allowed to get a word in about Motorola’s first venture into the mobile space since Google bought them? No? Get over it.
Good marketing is subtle marketing. Yes, you can easily fall into the trap of talking about yourself and all your awesome features all day long but here’s a little secret, no one cares. In fact, it is worse than no one cares, it actually annoys people. And so, as a marketer/advertiser, you need to get across what you are trying to sell by focusing on why I, the consumer, or your target audience, should care.
I am a big fan of Leo Laporte and his podcast network, Twit. I listen to many of the podcasts on a weekly basis and I find myself nodding my head in agreement throughout most of the episodes. That was not the case with this week’s episode!
The messaging app space just experienced a pretty big earthquake, at least as far as monetization is concerned. You see, every mobile developer out there, at some point in the process of creating an app, has the dilemma of monetization. Charge users to download the app? Offer it for free and monetize later? Offer it for free with in-app purchases? In-app advertising? Something else that may be a long shot?
We are all very aware of the recent explosion, otherwise known as the mobile revolution. I am not gong to go into it again. We all have smartphones, they are always on us and they are just getting smarter. You know the drill. Well, the numbers are in and mobile advertising increased by 83% in 2012 as a result of this phenomenon. That’s right, the worldwide mobile advertising revenues hit $8.9 billion in 2012, up about 82.9 percent over 2011 revenues of $4.3 billion. And it is only getting started.
Over the years, I have written countless pieces on Microsoft and their poor branding/marketing decisions. Whether it is the naming convention of its products such as “Windows Phone”, “Zune”, and others, or its cheap Apple-bashing ads that end up making making Microsoft look bad. Microsoft can do many things, but marketing and advertising are not two of those things.
My guest blog posts usually start with a catchy title: a pun or some sarcasm. I chose this generic one (as oppose to “Video Killed the Banner” or something cheesy like that) as I feel strongly about Video advertising and wanted to get that across in the title. Those that met me and discussed growth strategy can testify to that.
One of the most fascinating aspects of the technology world is the binary view taken by so many analysts and experts. Dead or alive, winner or loser, leading market or no market, and many other examples. Lucky for all of us working in this space, the reality is a whole lot more complex than black and white.
One can say a lot of things about the mobile world, but boring, it is not. There are more mobile platforms than ever, hardware manufacturers you never heard of are stealing market-share away from huge companies like Samsung, Nokia, and BlackBerry, and companies like Samsung have devices in literally every shape and size.
This morning we had our company meeting in which we heard our Senior Evangelist, Hillel Fuld, share his thoughts on what Instagram, Tumblr, and Waze have in common. Spoiler hint: Product.