I hate to say I told so, but I did. No, really, I did. Many times. You see, the mobile space is a difficult one to compete in. It moves so fast that by the time you have a new product, it is already old. Companies that were the market leaders 30 seconds ago (ok, a few years, but you know what I mean) are now either dead or on the verge of a brutal death.
Never say never. If I had told you just a few years ago that we would be wearing mobile computers on our wrists and our faces, you might have been inclined to lock me up. And yet, smartwatches are the new black and Google Glass is all over the place.
As we continue to develop and enhance our video offering, we wanted to share with you some of our latest developments on the video side. Here are some of the new improvements taken straight from our release notes!
Much like it sounds, Inneractive surveys and aggregates months, sometimes years of internal data concerning the mobile monetization and advertising space. We also conduct industry research regularly on both the advertiser and publisher side and offer it to you in a quick easy-to-consume fashion. You can expect it to include exclusive and eye-opening data about past, present and future trends in mobile. Our previous Data Punch on mobile video advertising can be seen here.
It is not often that you have a day on which so many announcements are made in the world of technology. Putting aside the launch of the Surface 2, Nokia unveiled some new devices and apps yesterday, BlackBerry completed its launch of BBM for iOS and Android, and and Apple held an iPad event… Was a busy day.
Facebook’s stock price is looking pretty healthy lately ($54 as I write these words) and the reason for this, I believe, is that it seems Zuck has finally doubled down on effective monetization.
It feels like just yesterday when I was talking about brilliant advertising and how to bring mobile ads to the 21st century. Oh wait, it was yesterday! The point is, while display banners will always be there, given all the advanced sensors and capabilities of the mobile device, there has to be a better way. And there is. No, I don’t mean Inneractive, that goes without saying…
If you are not familiar with Flipboard, first of all, you should be. Flipboard is a mobile app that provides what can only be described as a magazine-like reading experience on both mobile devices and tablets.
Say what you will about Microsoft, the company is an interesting one to watch, and no, not only because Ballmer is the most unpredictable man on the planet. Speaking of Ballmer, please tell me you have seen this video of his goodbye speech. No? Drop whatever it is you are doing and watch it. The man is 100% entertainment.
Inneractive, the industry’s leading mobile SSP now offers “Video in a Box”, enabling mobile publishers to serve full screen video ads in their apps, mobile Web, or in-stream properties with no effort on their part.