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By: hilzfuld

By: Hillel Fuld (@hilzfuld) Well, the iPad Mini is out and as I wrote yesterday, secrecy is no longer an option. There were close to no surprises at all when it came to the announcement. But that is ok, although I am sure Apple doesn’t love it. As opposed to previous Apple announcements, I did not tune in to the…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) One of the most blatant characteristics of the way people perceive the tech industry is that it is a zero-sum game. “This one’s dead”, “That one killed it”. “This is akiller” etc etc. Except in reality, that is not the case. Many different platforms and ecosystems can exist in peace. Just look at iOS and Android….

By: hilzfuld

By: Hillel Fuld (@hilzfuld) By now, it is pretty clear that Android fragmentation is a serious problem. If you don’t know what I am referring to, first of all, you need to do more tech blog reading. Android fragmentation is the reality of the Android ecosystem in which there are still millions of devices running Android Froyo 2.2, which is…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) You might have noticed we have been interviewing some serious industry shakers lately. Well, this time, we interviewed Kevin Ching, who is responsible for product management and advertising/media solutions at JiWire. JiWire is the leader in connecting advertisers to today’s On-The-Go Mobile Audience, using the world’s largest location-based interactive media channel. JiWire’s platform enables advertisers to identify and deliver…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) Seems like just yesterday we were talking about Microsoft ads and how confused the company is… Well, someone over there at Redmond read the post and said “Not so fast, we have something better up our sleeves and no dude jumping from space is going to steal our thunder this time.” Microsoft released its first ad…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) As over 8 million people around the world tuned into YouTube to watch Felix Baumgartner perform the longest and most-talked about commercial in recent history, Microsoft quietly released its first Windows 8 ad. While in hindsight, competing with a guy jumping from space was probably not the best idea, I guess Microsoft had no way to know about…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) Now that the iPhone 5 launch is behind us and everyone let out their steam over its “flaws”, it is time for a little perspective. I am not going to use the #FirstWorldProblems hashtag because some people have come to loathe it. And rightfully so. But really, enough with the complaints. Here is why the complaints…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) Over the years, we have worked with some great mobile publishers, one of which is Herocraft. We thought our readers would benefit from the great insight and experience of the company’s CEO Pavel Prokonich. Enjoy! 1: Please tell me a little bit about yourself and your background, both personal and professional. I’m Russian, 31 years old, married,…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) Let’s just get this out of the way. We are big fans of Nokia here at inneractive. We are long-time partners of the company and while many companies in the mobile space are busy with imitating and litigating, Nokia is innovating. The Lumia line from the low-end devices all the way up to the fantastic 920…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) In case you haven’t heard, September 2012 was named “Trash Apple” month. Apple launched the iPhone 5 along with iOS 6 and the complaints just don’t seem to stop. Of course, Tim Cook’s apology gave some legitimacy to all the hatred the new maps are getting but that is only the beginning. The new iPhone apparently…