Inneractive, the industry’s leading mobile SSP announced today that it has kicked off new partnerships with five leading demand partners that will boost the real time bidding (RTB) layer of its monetization platform and enhance its programmatic buying.
WWDC 2013 is right around the corner and YouTube is drowning in concept videos of the next iPhone. Of course, the chances of Apple announcing the next iPhone at WWDC are slim to none. In any case, every year around this time, the video producers among us get to work on some insanely futuristic concept videos of what Apple can pull out of its sleeve next.
While this blog is usually dedicated to analyzing the mobile industry, the latest trends in app monetization, and the occasional feature announcement, I decided this topic was important enough for us to step out of our comfort zone.
“You should really join the mobile world now. It’s like online advertising was 10 years ago!!” was said to me by a very good friend who acts as an executive at Tapjoy around February 2011. Little did I know how right he was.
Think back to elementary school. Remember the kid who always called other people mean names? Remember what your mother told you then? “He’s just jealous.” What she really meant was, that kid has no self confidence and if he did, he wouldn’t feel the need to bash others in order to feel like a success. Ok, enough psychology.
2013 is in full force and it brings with it a few new trends in the mobile space. Certainly freemium has become the standard, leading business model for app developers searching for scale and improved engagement that will eventually lead to maximizing their monetization opportunities.
Here we go again, another petty fight between two tech giants over some silly and pointless matter that will make consumers lose in the long run. Google and Microsoft are quickly becoming the new Mac vs PC (can’t Microsoft get along with anyone?) and don’t stop bickering.
As of now, these are just rumors but rumors from pretty credible sources. The latest report comes from TheNextWeb, which quotes Calcalist that Facebook is in the final stages of negotiations to buy Waze for $1 billion. Why would a social networking site buy a navigation app, is what many people are asking. Those people don’t get Facebook, or what Zuckerberg has in store for all of us.
It has become a custom of mine to talk about Apple’s mobile operating system before or right after it is released. I wrote about iOS5 features, my thoughts on iOS6, and now, with the release of iOS7 around the corner, it is time. I will split the features I would love to see in iOS7 into two categories. The first one is “Things we will most likely see” and the second, “There is not a freaking chance Apple will do this and they will remain stuck in their old and outdated ways”.