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By: hilzfuld

San Mateo, January 22th, 2014 – Inneractive, the mobile industry’s leading SSP, saw its largest growth in both iOS and Android traffic in 2013. While the two app stores are pretty much equal on the number of apps they offer, the engagement those apps receive and the publisher revenue they generate are far from equal. Comparing the two mobile platforms,…

By: hilzfuld

The iPad Air, whether you like Apple or not, is the best tablet ever made. Every single review of the device will make that claim. Apple’s total dominance of the tablet market will also solidify that fact. Well, Apple aired its new ad for the iPad Air yesterday, and while it took me a few times of watching the ad to fully capture all the scenery and messages, the ad is a beautiful thing, which is funny if you compare it to the cheesy and often offensive ads of many of Apple’s competitors. Ahem, Samsung, Ahem.

By: hilzfuld

I could literally leave this post blank and let the ads speak for themselves. Watch these ads!

By: hilzfuld

It feels like just yesterday when we were discussing how trying to trash Apple is not a very good strategy. Oh wait (ok, it was last week. Close enough!) Now, to be fair, Nokia’s attempt was slightly more pathetic than this one by Amazon but still, I mean, how many people do you know that have a Kindle Fire? A little humility isn’t a bad idea, Amazon.

By: hilzfuld

We’ve been down this road before, Nokia. Well, it was with your partner, now owner, Microsoft, but same same. Now the truth is, I was starting to feel a little optimistic about the Windows Phone advertising based on the most recent ads…

By: hilzfuld

Wait, don’t close the tab, I am not going to be talking about the impressive growth in Lumia sales or the fact that Windows Phone has begun to surpass competing platforms in various locations. Enough has been said about those things and putting it frankly, ridiculing Windows Phone as a mobile competitor in today’s market is just plain silly. Wait, I am getting ahead of myself again…

By: hilzfuld

If you have been within five miles of the internet over the past few days, you must have heard that Snapchat, the mobile app that allows you to share temporary pictures that evaporate after a set time period, turned down a $3 billion offer form Facebook, and possibly a $4 billion offer from Google! Then the internet exploded!

By: hilzfuld

So let me just get this out of the way. Google/Motorola sent me the Moto X a few weeks back and I truly love the device. All else aside, one of the things that drove me nuts about Android is that when I am sitting in a meeting and I get an email or a message, I have to pick up the phone, unlock it, and slide down the notifications just to see if that message is important enough for me to interrupt what I was doing. The Moto X fixes that with the Active Display. The touchless controls on the Moto X are also all sorts of awesome, and I haven’t even mentioned the amazing battery life.

By: hilzfuld

If you’re an app developer, take this survey to have your say and win prizes, including an iPhone, a Galaxy S4, two Nokia Lumia 925 handsets and some cool gadgets.

By: hilzfuld

Smartphones are great. No, really. to be connected all the time and have the world at your fingertips is a great advancement to our world. You know what else is it? Extremely addictive. More and more people are becoming quite literally addicted to their phones and some might say, it is ruining the social element of our society.