We are all very aware of the recent explosion, otherwise known as the mobile revolution. I am not gong to go into it again. We all have smartphones, they are always on us and they are just getting smarter. You know the drill. Well, the numbers are in and mobile advertising increased by 83% in 2012 as a result of this phenomenon. That’s right, the worldwide mobile advertising revenues hit $8.9 billion in 2012, up about 82.9 percent over 2011 revenues of $4.3 billion. And it is only getting started.
Over the years, I have written countless pieces on Microsoft and their poor branding/marketing decisions. Whether it is the naming convention of its products such as “Windows Phone”, “Zune”, and others, or its cheap Apple-bashing ads that end up making making Microsoft look bad. Microsoft can do many things, but marketing and advertising are not two of those things.
My guest blog posts usually start with a catchy title: a pun or some sarcasm. I chose this generic one (as oppose to “Video Killed the Banner” or something cheesy like that) as I feel strongly about Video advertising and wanted to get that across in the title. Those that met me and discussed growth strategy can testify to that.
One of the most fascinating aspects of the technology world is the binary view taken by so many analysts and experts. Dead or alive, winner or loser, leading market or no market, and many other examples. Lucky for all of us working in this space, the reality is a whole lot more complex than black and white.
One can say a lot of things about the mobile world, but boring, it is not. There are more mobile platforms than ever, hardware manufacturers you never heard of are stealing market-share away from huge companies like Samsung, Nokia, and BlackBerry, and companies like Samsung have devices in literally every shape and size.
This morning we had our company meeting in which we heard our Senior Evangelist, Hillel Fuld, share his thoughts on what Instagram, Tumblr, and Waze have in common. Spoiler hint: Product.
TechCrunch reports that Instagram will be getting video support as of June 20th. Of course, this is huge news for the entire mobile video world. The first app that will be affected by this news, assuming it’s true, is of course Vine. Vine is a video sharing app owned by Twitter that enables users to share six second video clips, the same way Twitter enables short text of 140 characters.
So WWDC 2013 was quite a show, there is no denying that. From a marketing perspective, it was pure music to my ears. The new Macbook Airs with full day battery life are awesome and I want one. The new Mac Pro is just plain ridiculous. In a good way. The new Mac OS seems like an obvious step in the right direction. All that is great, but iOS 7 was clearly the most interesting and exciting announcement of the day.
By: Alon Golan The previous blog post by our very own Maor Sadra, described the ambiguity and wildness of the mobile industry in general and mobile monetization in particular. Well frankly, that was just the tip of the iceberg. Today’s mobile publishers are standing in the midst of this mess with endless options available, some great, most not, from all…