It feels like just yesterday when I was talking about brilliant advertising and how to bring mobile ads to the 21st century. Oh wait, it was yesterday! The point is, while display banners will always be there, given all the advanced sensors and capabilities of the mobile device, there has to be a better way. And there is. No, I don’t mean Inneractive, that goes without saying…
If you are not familiar with Flipboard, first of all, you should be. Flipboard is a mobile app that provides what can only be described as a magazine-like reading experience on both mobile devices and tablets.
Say what you will about Microsoft, the company is an interesting one to watch, and no, not only because Ballmer is the most unpredictable man on the planet. Speaking of Ballmer, please tell me you have seen this video of his goodbye speech. No? Drop whatever it is you are doing and watch it. The man is 100% entertainment.
Inneractive, the industry’s leading mobile SSP now offers “Video in a Box”, enabling mobile publishers to serve full screen video ads in their apps, mobile Web, or in-stream properties with no effort on their part.
By: Inneractive Marketing (@Inneractive) What is a Data Punch? Much like it sounds, Inneractive surveys and aggregates months, sometimes years of internal data concerning the mobile monetization and advertising space and offers it to you in a quick easy-to-consume fashion. You can expect it to include exclusive and eye-opening data about past, present and future trends in mobile. Here…
So Microsoft just bought Nokia. There, that ends that drama… That’s right, there will never be another Nokia smartphone.
Before I begin, allow me to clarify one thing. I was a BlackBerry user. In fact, I was more. I absolutely loved my BlackBerry Bold as well other devices made by the company. In fact, I consider BlackBerry (then RIM) responsible for my love of mobile. It all started with BlackBerry. Furthermore, I have several friends at the company in different roles who I respect greatly so I am far from a hater, but the reality is not pretty for BlackBerry.
We wanted to discuss one of the most powerful management features for publishers that we have built to date.
While the ‘iOS vs Android’ debate is still hot after all these years, the facts on the ground illustrate a very clear picture of the differences between the two ecosystems. In essence and as many people have pointed out over the years, it is the Mac vs PC war all over again. The results were predetermined. Android would achieve wider distribution with tens of different manufacturers embracing the platform. iOS would lose the market to Android but retain a very loyal and active user-base.