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By: hilzfuld

By: Hillel Fuld Google and Facebook are stepping up their game to knock the other one out, and we are sitting back and reaping the benefits. The truth is, the two companies are so busy copying each other’s features, that it seemed, as of last week, that both of them forgot to throw in a little innovation. That, of course,…

By: hilzfuld

 eCPM as High as $20 is No Longer a Dream! inneractive is excited to announce that it has positioned itself as the first ever ad mediation platform for rich media mobile advertising on a global scale. With many mobile advertising solutions competing to produce significant revenue for developers, the answer lies with rich media advertising. However, just like the many…

By: hilzfuld

By: Hillel Fuld Is it just me or is this whole social media space getting overcrowded and overhyped? Take two of the hottest names right now and look what is going on. In fact, let’s just focus on what the two platforms, Google+ and Facebook announced last night alone. Facebook revamped its entire UI with the most noticeable announcements being…

By: hilzfuld

By: Hillel Fuld If I had told you two weeks ago that Microsoft would release a new version of Windows for PC and tablets that would not only have the whole tech community excited, but about which the only complaint is that it is not on the market soon enough, you might have sent me away. Yet, somehow, they pulled…

By: hilzfuld

By: Hillel Fuld If you spent any time on the internet yesterday, chances are you heard a few people talking about TechCrunch Disrupt. Whoever was not talking about that, was talking about the Microsoft Build event, in which the company gave the press and developers a sneak peak at their new Windows 8 OS, for both computers and tablets. I…

By: hilzfuld

By: Hillel Fuld Mike McCue, the Founder and CEO of Flipboard talked to Erick Schonfeld, the new Editor of TechCrunch about Flipboard, the iPad, and content in general. We reported last month that Flipboard joined the list of major apps that have realized the potential of in-app advertising and Mike addressed that as well in the video below. In addition,…

By: hilzfuld

By: Hillel Fuld The mobile ecosystem never ceases to amaze! As I tweeted yesterday, if you had told me ten years ago that in the mobile (and even Web) game, Yahoo and AOL would  be failures, Motorola is a part of Google, and Apple is crushing the competition, I might have laughed. Meanwhile, on the apps front, the obvious king…

By: hilzfuld

By: Hillel Fuld There are not many industries right now that are as dynamic and interesting as the mobile one. It seems like every day, some company is buying, releasing, killing, or announcing a product of some kind and RIM is no exception. Many have already declared the company dead, but we already addressed that (Spoiler: RIM is very much…

By: hilzfuld

By: Hillel Fuld The worst thing a company, in almost any space, can do is operate in an abyss. What I mean is that the first thing a company has to do in order to succeed is conduct serious competitive research. Who are my competitors? What do they offer compared to what I offer? How is their pricing compared to…

By: hilzfuld

By: Hillel Fuld In the mobile era, there are three primary channels by which consumers access their content on a portable device. The most obvious one is apps. Native mobile apps allow you to  quickly and conveniently consume content whether it is via Twitter, Facebook, RSS, or just an app developed by the developer themselves. (CNN, TechCrunch, the Wall St…