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By: hilzfuld

Over the past few weeks, several members of our team attended some great events pertaining to our space. We wanted to take the opportunity to share the experience with you and summarize our conclusions:

By: hilzfuld

Facebook is getting closer and closer to taking over the world. Well, the world of mobile apps at least. They are really pushing ahead with their goal of building and/or acquiring a series of mobile stand-alone apps. The acquisition that sparked the most buzz was the $19 billion deal with WhatsApp, and before that was the $1 billion deal for Instagram….

By: hilzfuld

It looks like the going has been good for Google Play. At of the end of the first quarter, they enjoyed a huge lead over the App Store with 45% percent more downloads. Does that mean Apple has anything to worry about? Not just yet, because iOS apps are generating 85% more revenue than Google Play apps.  But don’t lose…

By: hilzfuld

There are rumors circulating about Amazon working on a smartphone. A 3D smartphone. And no, there isn’t a need for special glasses to view images in 3D. This smartphone will also have four front facing cameras that will detect the retina of the user to make some (not all) images appear in 3D, comparable to a hologram. I’m curious to…

By: hilzfuld

After long preparations and a beta launch, we are officially launching a new feature today that you are going to love! Introducing Inneractive AdWatch, now available to you! AdWatch enables you to view the ads you are serving your users in a fully transparent manner. That means you get to experience what your user experience and take actionable decisions in real time!

By: hilzfuld

An interesting trend to watch is the shift from hardware to the dominance of operating systems, apps, ecosystems, and software in general. I mean, take Samsung, the market leader, for example. As we all hold our breath for a quality build, premium feeling Samsung Galaxy, the company keeps embracing plastic devices and we keep buying them!

By: hilzfuld

Thanks to wearable technology, we may be on the verge of watching three screen ad campaigns transform into four. The three screens that marketers and advertisers currently target in the digital marketing space are computers, tablets, and smartphones. Can you guess what the forth screen could potentially be? Smartwatches. Think about it. Smartwatches can serve as a complement to mobile…

By: hilzfuld

What do you think of when you hear “Google”? The very first thought. Do you think “YouTube”? Do you think “Android”?  How about “Gmail”? I’m pretty sure the first thought that popped into your mind was “search engine.” After all, we spent the better part of our Internet-connected lives with Google as a desktop search engine. Their goal was “to…

By: hilzfuld

The iOS 7.1 update has proven to be quite disastrous. And it just doesn’t make sense to me because Apple doesn’t have a record of releasing software that simply doesn’t work. Sure, previous versions may have had a few minor bugs here and there. But iOS 7.1? Just too many!

By: hilzfuld

One of the largest challenges in the mobile world is of course monetization. Why is monetization so difficult? Well, because of five words. You ready?