So Microsoft just bought Nokia. There, that ends that drama… That’s right, there will never be another Nokia smartphone.
Before I begin, allow me to clarify one thing. I was a BlackBerry user. In fact, I was more. I absolutely loved my BlackBerry Bold as well other devices made by the company. In fact, I consider BlackBerry (then RIM) responsible for my love of mobile. It all started with BlackBerry. Furthermore, I have several friends at the company in different roles who I respect greatly so I am far from a hater, but the reality is not pretty for BlackBerry.
We wanted to discuss one of the most powerful management features for publishers that we have built to date.
While the ‘iOS vs Android’ debate is still hot after all these years, the facts on the ground illustrate a very clear picture of the differences between the two ecosystems. In essence and as many people have pointed out over the years, it is the Mac vs PC war all over again. The results were predetermined. Android would achieve wider distribution with tens of different manufacturers embracing the platform. iOS would lose the market to Android but retain a very loyal and active user-base.
The Children’s Online Privacy Protection Act (COPPA) was enacted in 1998 by the US congress. The primary goal of COPPA is to allow parents to have control over what information is collected from their young children online.
So did all the commotion die down yet? Am I allowed to get a word in about Motorola’s first venture into the mobile space since Google bought them? No? Get over it.
Good marketing is subtle marketing. Yes, you can easily fall into the trap of talking about yourself and all your awesome features all day long but here’s a little secret, no one cares. In fact, it is worse than no one cares, it actually annoys people. And so, as a marketer/advertiser, you need to get across what you are trying to sell by focusing on why I, the consumer, or your target audience, should care.
I am a big fan of Leo Laporte and his podcast network, Twit. I listen to many of the podcasts on a weekly basis and I find myself nodding my head in agreement throughout most of the episodes. That was not the case with this week’s episode!
The messaging app space just experienced a pretty big earthquake, at least as far as monetization is concerned. You see, every mobile developer out there, at some point in the process of creating an app, has the dilemma of monetization. Charge users to download the app? Offer it for free and monetize later? Offer it for free with in-app purchases? In-app advertising? Something else that may be a long shot?