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By: Hillel Fuld (@hilzfuld) Sue me, I am a sucker for a cute ad, especially when it has a tech angle. So when Samsung released the official teaser for its upcoming flagship device, the Galaxy S4, it caught my attention. Of course, the fact that the mobile space is pretty boring lately, helped. And that is coming the week after…
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By: Hillel Fuld (@hilzfuld) Don’t you find it a little strange that in a world with mobile HD displays, quad core processors, augmented reality, and natural language processing, our mobile phones still only barely make it through the day? Unlike all those other things, this is something not reserved for the uber geeks among us. It is a problem that…
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By: Hillel Fuld (@hilzfuld) So the story goes that Larry Page went over to Jobs’ house when Jobs was nearing the end of his life. The two discussed business models and technology. I mean what else would the two CEOs of the leading tech companies in the world discuss? Anyway, according to the Jobs’ biography, Jobs told Page that…
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By: Hillel Fuld (@hilzfuld) I just finished watching all 73 Superbowl 47 commercials and I can say with 100% confidence, they are nowhere near as awesome as last year’s ads. Having said that, there are certainly some ads that had me smilING, some even had me laughing out loud. In terms of brands that stuck out, the clear winner in…
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By: Hillel Fuld (@hilzfuld) So you might have heard, RIM, scratch that, BlackBerry (they changed the name of the company) announced BlackBerry 10 earlier today. Besides the fact that the company surprised everyone by actually launching this thing (finally) and by not messing up the launch in any way (besides a little interview that we will ignore for now), the…
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By: Itay Gadot; VP Marketing Spoiler alert: As someone who’s been in the mobile monetization industry for quite some time now, I learn every day that premium publishers’ number one concern from a monetization platform is not revenues. What is it? In two letters: UX. Don’t get me wrong, the ability to provide a cross-OS, global platform to optimize revenue…
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By: Hillel Fuld (@hilzfuld) You might recall Samsung stealing the show at CES 2012 with its Smart Window. No? OK, watch this. Did that ever go into production? I don’t know and more importantly, I don’t care. Why? Because Samsung is not like other companies. It develops products by the thousands and pushes the envelope of innovation. Some of those…
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By: Hillel Fuld (@hilzfuld) We are always pleased when one of our successful mobile developers uses our blog to share insights on app monetization. Health Pack, a leading Canadian based mobile game development company focusing on iOS, Android and Windows Phone devices has recently integrated our Windows Phone SDK. The results have been fantastic. Read more about Health Pack below…
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By: Hillel Fuld (@hilzfuld) This would never have happened if Jobs was around. Kidding, but what kind of Apple-bashing post would this be without that sentence? Anyway, back to our topic. Every time a new Apple ad shows up among my new YouTube videos, my expectations are subconsciously raised. What can I say? Apple knows how to make ads, it…
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By: Hillel Fuld (@hilzfuld) Let’s just get this out-of-the-way. I don’t know if Apple would be making the decisions it has made lately if Jobs was alive, no one does, but what I do know is that the company is making mistake after mistake lately, at least from where I am sitting. For starters, I am not sure who is…
