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By: hilzfuld

By: Hillel Fuld  (@hilzfuld) inneractive and Ansca Mobile are joining forces to offer premium Corona developers a $1,000 free app discovery package on inneractive’s in-app global inventory. Developers with 100k downloads or more of their app are entitled to this one month promotion.   To collect the benefit, all developers have to do is integrate the inneractive SDK by the end…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) While the numbers have predicted that mobile advertising is in the process of exploding for years now, the amount of companies that have recently thrown their hat into the ring proves once again that mobile advertising is a smoking hot space right now. Just taking a look at the ad network space, you will see that…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) It feels like yesterday when I was writing a post here about AppsMania 2011. Read that post here. Well a year has gone by and AppsMania 2012 is now behind us. inneractive attended and sponsored the event yesterday, which everyone quickly understood was at the pinnacle of the entire mobile industry, in Israel and abroad. AppsMania…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) Good news, privacy lovers of the world. We just released an updated iOS SDK that no longer collects the UDID from users and replaces it with a hashed MAC Address. That means our targeting capabilities are as advanced as ever as is our focus on user privacy! While the UDID of iOS devices has been determined to not…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) The whole Mac vs PC debate is so 2011 and it has been replaced by iOS vs Android vs Windows Phone. Well, only a select few believe Windows Phone is even in the game but almost all mobile analysts are a part of that minority. So am I. But let’s put aside our love or hate…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) To be a professional tech blogger (is there even such a thing?) in today’s world of technology, you need to understand a lot more than just tech. To understand all the acquisition, market value, and investment mumbo jumbo, you need at least a basic understanding of economics, for example. Today’s news proved that to be a…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) A few weeks back, both Twitter and Facebook announced their plans to monetize their extended mobile audiences. As we wrote back then, both companies seemed to have forgotten one crucial component needed to succeed in the world of mobile advertising, precise targeting capabilities. Let’s back up a little. Mobile advertising, much like its big brother Web…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) Here we go again. Another fanboy singing the praises of Apple. Well, no, this is not a review of the new iPad, nor is it a list of reasons why Apple is the world’s most valuable company, by far. As Apple continues to make headlines with a $600 closing stock price, a $45 billion shareholder dividend,…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) I have been using the Samsung Note for a few months now (first a review unit from Samsung and then my own) and if you want to know my opinion on the new “phablet” that is “too big to be a phone and too small to be a tablet” in three words, here it is. I…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) While Apple is struggling with its mobile advertising solution and companies like Facebook and Twitter are turning to mobile ads for their monetization, we thought we would ask our developers about their thoughts on this crowded space. We sent out a survey a while back and the results are in and super interesting. Here is a…