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By: hilzfuld

By: Hillel Fuld (@hilzfuld) Since we haven’t had any drama between Samsung and Apple in approximately 30 seconds, Samsung thought it was time. The Web is overflowing with rumors about the upcoming Galaxy SIII device, which is sure to be a huge success. According to BGR, the upcoming flagship device will include a 1.5GHz quad-core processor, 1080p display, ceramic case, and…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) Since we work in the mobile advertising space, we often cover the mobile part of that two word phrase. Less often will you find content on this site about advertising. It’s just not as sexy. Until now! Tipp-Ex, a whiteout company, yes whiteout, you know the stuff we use to correct our writing , created a…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) Nokia and Microsoft (can we just call them Nokiasoft from now on?) have had their share of successful campaigns for their new-found love affair. There was the “Really?” campaign, which was fantastic and there was the recent Smoked by Windows Phone campaign, which made its share of noise. The latest marketing push for the Lumia 900…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) So much has been said about app monetization on platforms like iOS and Android, we are not going to get into that again. What is, however, interesting to note is that among all the options to monetize an app, one of the fastest growing methods is in-app purchases. You know, you are minding your own business…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) Whether you are a fan of the whole Windows Phone ecosystem and the metro UI or not, there is no denying that together, Microsoft and Nokia, are doing some interesting things. The new Lumia 900 with its grandiose launch, has been making waves and is already sold out at AT&T. The phone is getting across-the-board positive…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) By now, you have surely heard the news that has every geek and business analyst across the globe realigning their view of the market. Facebook has acquired the twelve person Instagram for a ridiculously whopping one billion dollars. What else is there to say? Some think it was smart, others think Zuck panicked. I think the…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) As soon as Google released this ridiculous and somewhat futuristic video of their new “Project Glass”, the company had to have known that the parodies would come pouring it. And they did, right away! But the reality is, as Alexia points out on TechCrunch, that too often, computers and mobile devices are too unstable to have…

By: hilzfuld

By: Hillel Fuld  (@hilzfuld) inneractive and Ansca Mobile are joining forces to offer premium Corona developers a $1,000 free app discovery package on inneractive’s in-app global inventory. Developers with 100k downloads or more of their app are entitled to this one month promotion.   To collect the benefit, all developers have to do is integrate the inneractive SDK by the end…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) While the numbers have predicted that mobile advertising is in the process of exploding for years now, the amount of companies that have recently thrown their hat into the ring proves once again that mobile advertising is a smoking hot space right now. Just taking a look at the ad network space, you will see that…

By: hilzfuld

By: Hillel Fuld (@hilzfuld) It feels like yesterday when I was writing a post here about AppsMania 2011. Read that post here. Well a year has gone by and AppsMania 2012 is now behind us. inneractive attended and sponsored the event yesterday, which everyone quickly understood was at the pinnacle of the entire mobile industry, in Israel and abroad. AppsMania…