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By: hilzfuld

This past April, Twitter talked about allowing companies to advertise mobile apps within the Twitter mobile app timeline. These mobile app install ads were to be similar to the likes of Facebook and Google. A selected-few advertisers got to test drive this feature way ahead of time. It looks like it did quite well, because the service has been taken…

By: hilzfuld

According to the latest report from ComScore, the time spent on mobile apps is at an all-time high in the US, and there’s no sign of it slowing down anytime soon. I know, this may not be earth-shattering news to you, but they also claim that at 51%, the time spent on mobile apps is higher than any other digital…

By: hilzfuld

So it really happened. After a very long period of rumors, Amazon finally made its mobile debut. I have to admit, I had low expectations after having used its Kindle Fire for a while. You see, for a company that specializes in one thing to transition into a totally different space, and especially one as competitive as mobile, well, that is not an easy thing to do.

By: hilzfuld

Taking a deep look at where this market, the mobile monetization market is headed, I have some thoughts I wanted to share with you… The obvious conclusion as you will see below is that our strategy, is not only aligned with the industry, but it is clear that programmatic buying, with a strong focus on video, is indeed the future…

By: hilzfuld

I hope you’re keeping notes on Facebook’s acquisitions – cause here’s a new one! The social network giant freshly acquired Pryte (that’s Pryte with a “y”.) Pryte is a Finnish startup that is set to deliver more affordable Internet access in growing economies by giving their users time-capped access to individual apps. I’m sure you’re beginning to realize that this…

By: hilzfuld

Many iDevice users in Australia were in for a scare this week after waking up to the sound of a “ransom” notification. Don’t worry, the kids were tucked in safe. It’s the iDevices themselves that were locked and being held hostage by a hacker (or maybe hackers) going by the name “Oleg Pliss.” Oleg would only release the phones upon…

By: hilzfuld

In Google acquisition news – all eyes are on their latest deal with Quest Visual, and its top translator app, Word Lens.­­ Financial terms have yet to be disclosed, but that hasn’t stopped the world from talking about it! The world rejoiced as soon as the news became public, because the app immediately became free to download. For a limited…

By: hilzfuld

We have all heard people say it. “They missed the boat on mobile”, “It is a good product but Apple and Samsung own the market.”, or “What else can possibly be done with cellphones? We have reached the maximum level of innovation possible!”

By: hilzfuld

Motorola has done it again! While the company might be struggling a bit to find its place, its engineers sure have found their sweet spot. Offer Android phones, no, not Android phones like the rest of em, actual good Android phones, and do it at super low prices! If anyone can do it, Motorola can. And they have. Again!

By: hilzfuld

Over the past few weeks, several members of our team attended some great events pertaining to our space. We wanted to take the opportunity to share the experience with you and summarize our conclusions: