Posts Under Mobile Thought Exchange Category
If you’re an app developer, take this survey to have your say and win prizes, including an iPhone, a Galaxy S4, two Nokia Lumia 925 handsets and some cool gadgets.
Never say never. If I had told you just a few years ago that we would be wearing mobile computers on our wrists and our faces, you might have been inclined to lock me up. And yet, smartwatches are the new black and Google Glass is all over the place.
Much like it sounds, Inneractive surveys and aggregates months, sometimes years of internal data concerning the mobile monetization and advertising space. We also conduct industry research regularly on both the advertiser and publisher side and offer it to you in a quick easy-to-consume fashion. You can expect it to include exclusive and eye-opening data about past, present and future trends in mobile. Our previous Data Punch on mobile video advertising can be seen here.
This morning we had our company meeting in which we heard our Senior Evangelist, Hillel Fuld, share his thoughts on what Instagram, Tumblr, and Waze have in common. Spoiler hint: Product.
By: Alon Golan The previous blog post by our very own Maor Sadra, described the ambiguity and wildness of the mobile industry in general and mobile monetization in particular. Well frankly, that was just the tip of the iceberg. Today’s mobile publishers are standing in the midst of this mess with endless options available, some great, most not, from all…
Inneractive, the industry’s leading mobile SSP announced today that it has kicked off new partnerships with five leading demand partners that will boost the real time bidding (RTB) layer of its monetization platform and enhance its programmatic buying.
While this blog is usually dedicated to analyzing the mobile industry, the latest trends in app monetization, and the occasional feature announcement, I decided this topic was important enough for us to step out of our comfort zone.
“You should really join the mobile world now. It’s like online advertising was 10 years ago!!” was said to me by a very good friend who acts as an executive at Tapjoy around February 2011. Little did I know how right he was.
By: Hillel Fuld (@hilzfuld) We are always pleased when one of our successful mobile developers uses our blog to share insights on app monetization. Health Pack, a leading Canadian based mobile game development company focusing on iOS, Android and Windows Phone devices has recently integrated our Windows Phone SDK. The results have been fantastic. Read more about Health Pack below…
By: Hillel Fuld (@hilzfuld) You might have noticed we have been interviewing some serious industry shakers lately. Well, this time, we interviewed Kevin Ching, who is responsible for product management and advertising/media solutions at JiWire. JiWire is the leader in connecting advertisers to today’s On-The-Go Mobile Audience, using the world’s largest location-based interactive media channel. JiWire’s platform enables advertisers to identify and deliver…