Posts Under inneractive Tech Category
Every form of advertising has its own performance metrics and when it comes to mobile video advertising, high completion rate is the name of the game. But what exactly is a completion rate? If your video ad’s completion rate is low, does that mean that you are not achieving your advertising goals? Well, it turns out that things are not…
Inneractive has taken large steps forward and has transformed into a programmatic full stack solution featuring our SSP, Exchange, and DSP.
After long preparations and a beta launch, we are officially launching a new feature today that you are going to love! Introducing Inneractive AdWatch, now available to you! AdWatch enables you to view the ads you are serving your users in a fully transparent manner. That means you get to experience what your user experience and take actionable decisions in real time!
Inneractive welcomed Addiktive Games on board in mid 2013.
With a team of talented and creative developers based in Barcelona, Spain and business development personnel in Silicon Valley, these guys take their bubbles very seriously.
As we continue to develop and enhance our video offering, we wanted to share with you some of our latest developments on the video side. Here are some of the new improvements taken straight from our release notes!
Much like it sounds, Inneractive surveys and aggregates months, sometimes years of internal data concerning the mobile monetization and advertising space. We also conduct industry research regularly on both the advertiser and publisher side and offer it to you in a quick easy-to-consume fashion. You can expect it to include exclusive and eye-opening data about past, present and future trends in mobile. Our previous Data Punch on mobile video advertising can be seen here.
Inneractive, the industry’s leading mobile SSP now offers “Video in a Box”, enabling mobile publishers to serve full screen video ads in their apps, mobile Web, or in-stream properties with no effort on their part.
By: Inneractive Marketing (@Inneractive) What is a Data Punch? Much like it sounds, Inneractive surveys and aggregates months, sometimes years of internal data concerning the mobile monetization and advertising space and offers it to you in a quick easy-to-consume fashion. You can expect it to include exclusive and eye-opening data about past, present and future trends in mobile. Here…
We wanted to discuss one of the most powerful management features for publishers that we have built to date.
The Children’s Online Privacy Protection Act (COPPA) was enacted in 1998 by the US congress. The primary goal of COPPA is to allow parents to have control over what information is collected from their young children online.