Posts Under inneractive Tech Category
By:
2013 is in full force and it brings with it a few new trends in the mobile space. Certainly freemium has become the standard, leading business model for app developers searching for scale and improved engagement that will eventually lead to maximizing their monetization opportunities.
By:
Good news, Android folks. The new SDK is live and it was worth the wait. We are talking Beta support for HTML5, video (Vast), and much more! Obviously the new SDK includes many performance improvements and bug fixes as well. More visibility for your ads is something you can expect to see immediately. Finally, we listened to your feedback and…
By:
Well, this is the million dollar question isn’t it? Given the data we possess regarding the extremely low success rates of apps that cost money, how does a developer effectively monetize an app given away for free? The answer? A little thinking out of the box. There is of course the traditional display advertising model, which should not be belittled, but does not maximize the potential of modern smartphones.
By:
One of the biggest advantages of digital advertising in general, and mobile advertising in particular, is the ability to target users. Gone are the days in which you would buy a billboard on the highway and pray the right person sees it. Now you can ensure that the right person sees it using tracking technology.
By:
So MWC is officially behind us and from all perspectives, it was a blast. We played an active role in the festivities and met some new and old faces. Here are a few highlights as far as Inneractive is concerned: Inneractive hosted what was widely regarded as the party of the year in Marmalade Barcelona. The Inneractive Party included over…
By:
By: Itay Gadot; VP Marketing Spoiler alert: As someone who’s been in the mobile monetization industry for quite some time now, I learn every day that premium publishers’ number one concern from a monetization platform is not revenues. What is it? In two letters: UX. Don’t get me wrong, the ability to provide a cross-OS, global platform to optimize revenue…
By:
By: Hillel Fuld (@hilzfuld) Let’s not beat around the bush here, you see Nokia in the title of an article and all you can think is “Nokia? Did you hear about their earnings last quarter??” To that, I say, some perspective please. Net sales $9.5 billion, 83 million phones sold, 6.5 million smartphones sold, and that’s right before a huge…
By:
By: Hillel Fuld (@hilzfuld) Big news! Nokia today announced the launch of the Nokia Ad Exchange (NAX), the first full-featured ad exchange to support monetization and app discovery for developers across all platforms. That’s right, Nokia will offer developers on competing platforms the ability to monetize their apps. Sign up right now, right here. Powered by a partnership with inneractive,…
By:
By: Hillel Fuld (@hilzfuld) As you surely know by now, we listen very carefully to the feedback we get from our developer community. One of the most requested features we have received is the ability for developers to upload and manage their own campaigns. Along with the recent hybrid mediation tool that enables developers to have us optimize their campaigns…
By:
By: Hillel Fuld (@hilzfuld) Great news, folks! We have just finalized a new round of $3.5 million in financing led by Evergreen Venture Partners along with existing private investors and new ones from the US and Europe, bringing the company’s funding to a total of $8.5 million. Evergreen also led inneractive’s previous round in 2010 and is also an investor…
