Posts Under Mobile Industry Category
Every form of advertising has its own performance metrics and when it comes to mobile video advertising, high completion rate is the name of the game. But what exactly is a completion rate? If your video ad’s completion rate is low, does that mean that you are not achieving your advertising goals? Well, it turns out that things are not…
Mobile video has been growing rapidly over the last couple of years, but lately, what we have seen is a full-blown explosion! In order to find your way in this section of our industry and make some sense of it all, we are proud to present to you the 2015 Edition of Inneractive’s Mobile Video landscape. A full and comprehensive mobile video landscape, showcasing the leading players in the industry for your viewing pleasure!
By now, we have all heard about the buzz. Native advertising is the new black. Everyone is talking about it, everyone is excited about it, but how many people really understand it?
Another year, another iPhone launch, another scandal about a fundamental flaw in the new phone that goes viral on social media, then turns out to be nonsense.
Remember how EBay was testing out mobile ads back in 2012, and ultimately decided against them? Their execs felt that the revenue stream that came out of the in-app ads wasn’t worth the hassle behind-the-scenes, so the ads were removed. But it looks like they had a change of heart. Instead of standard mobile banners, EBay is going to add…
Gamescom 2014 provided a great opportunity to get valuable insights regarding the direction in which the mobile industry is so rapidly moving.
It not too often we get to compare two handsets side by side that have the exact same hardware but different software. I mean there are different versions of Android running on phones and the Nexus phones are usually identical hardware to an LG phone that is sold at a much higher price, but the same phone running Android and Windows Phone? Doesn’t happen too often.
Ah, the Facebook Messenger App. The app everybody apparently loves to hate. Well, why not, right? Facebook is forcing everyone to adopt the standalone mobile messaging app, so it’s natural to assume that it would invade our privacy. There’s a lot of talk over the app giving Facebook “direct control” over mobile devices. Really? Would Facebook really call phone numbers…
Inneractive has taken large steps forward and has transformed into a programmatic full stack solution featuring our SSP, Exchange, and DSP.