Posts Under Mobile Advertising Category
It is not there just yet, but this whole wearable computing trend is getting closer to the mainstream each day. Today, it took a big step forward. So I have tested and reviewed Google Glass and long story short, it is awesome and also way too geeky for even someone like me to wear full time.
Developing a mobile app today is accompanied by many challenges. Publishers looking to monetize their free apps have to make a mindset shift that they are not in the development business but are actually an advertising entity and the app is their inventory. This is important from the very first step a mobile publisher takes and it should be taken into account at every step of the process. Below are three examples of how a mobile publisher with a free app can transform the app into a sustainable business.
San Mateo, January 22th, 2014 – Inneractive, the mobile industry’s leading SSP, saw its largest growth in both iOS and Android traffic in 2013. While the two app stores are pretty much equal on the number of apps they offer, the engagement those apps receive and the publisher revenue they generate are far from equal. Comparing the two mobile platforms,…
I could literally leave this post blank and let the ads speak for themselves. Watch these ads!
It feels like just yesterday when we were discussing how trying to trash Apple is not a very good strategy. Oh wait (ok, it was last week. Close enough!) Now, to be fair, Nokia’s attempt was slightly more pathetic than this one by Amazon but still, I mean, how many people do you know that have a Kindle Fire? A little humility isn’t a bad idea, Amazon.
We’ve been down this road before, Nokia. Well, it was with your partner, now owner, Microsoft, but same same. Now the truth is, I was starting to feel a little optimistic about the Windows Phone advertising based on the most recent ads…
Wait, don’t close the tab, I am not going to be talking about the impressive growth in Lumia sales or the fact that Windows Phone has begun to surpass competing platforms in various locations. Enough has been said about those things and putting it frankly, ridiculing Windows Phone as a mobile competitor in today’s market is just plain silly. Wait, I am getting ahead of myself again…
If you have been within five miles of the internet over the past few days, you must have heard that Snapchat, the mobile app that allows you to share temporary pictures that evaporate after a set time period, turned down a $3 billion offer form Facebook, and possibly a $4 billion offer from Google! Then the internet exploded!
So let me just get this out of the way. Google/Motorola sent me the Moto X a few weeks back and I truly love the device. All else aside, one of the things that drove me nuts about Android is that when I am sitting in a meeting and I get an email or a message, I have to pick up the phone, unlock it, and slide down the notifications just to see if that message is important enough for me to interrupt what I was doing. The Moto X fixes that with the Active Display. The touchless controls on the Moto X are also all sorts of awesome, and I haven’t even mentioned the amazing battery life.