Posts Under Mobile Advertising Category
The following is a great story by one of our premium publishers who have seen great success using our platform.
In true MWC fashion, day 3 was fantastic. As you may have noticed from our highlights from day 1 and day 2, after being immersed in the future of tech and gadgetry, our team became pretty starry-eyed. We started day 3 thinking, “Okay. We’ve already seen all there is to see, and heard all there is to hear. Today is…
We’re in shock! Day 1 of MWC was full of many thrills and chills. Our team didn’t expect day 2 to be nearly as wow-worthy. Boy, were we proven wrong! Between the GSMA awards, revelations, and unveiling of new gadgets, we were going crazy keeping up with all the excitement. Check out our list of highlights from day 2 of…
Wow, just wow. Day 1 of MWC started with a bang as top names in tech unveiled the gadgets they’ve been cooking up. The geekiest amongst us may have been following up on the rumors leading up to some of these, but it’s always new and exciting once you actually get to see and play with these gadgets in person.
The iPhone 6 rumors have been heating up lately and some things, at least if we take the tech press seriously, are pretty sure to be true. The iPhone 6, at least in one of its versions will have a larger screen. The screen is said to be made of a stronger material that will be more resistant to impact, and the phone will lack or will reduce the bezel found on previous iPhones.
The leading mobile phone manufacturer, Samsung is at it again. The Galaxy S5 is expected to be announced in the upcoming Mobile World Congress and who better to tell us what to expect than Marques Brownlee?
It is not there just yet, but this whole wearable computing trend is getting closer to the mainstream each day. Today, it took a big step forward. So I have tested and reviewed Google Glass and long story short, it is awesome and also way too geeky for even someone like me to wear full time.
Developing a mobile app today is accompanied by many challenges. Publishers looking to monetize their free apps have to make a mindset shift that they are not in the development business but are actually an advertising entity and the app is their inventory. This is important from the very first step a mobile publisher takes and it should be taken into account at every step of the process. Below are three examples of how a mobile publisher with a free app can transform the app into a sustainable business.
San Mateo, January 22th, 2014 – Inneractive, the mobile industry’s leading SSP, saw its largest growth in both iOS and Android traffic in 2013. While the two app stores are pretty much equal on the number of apps they offer, the engagement those apps receive and the publisher revenue they generate are far from equal. Comparing the two mobile platforms,…