Posts Under Mobile Advertising Category
The iPhone 6 rumors have been heating up lately and some things, at least if we take the tech press seriously, are pretty sure to be true. The iPhone 6, at least in one of its versions will have a larger screen. The screen is said to be made of a stronger material that will be more resistant to impact, and the phone will lack or will reduce the bezel found on previous iPhones.
The leading mobile phone manufacturer, Samsung is at it again. The Galaxy S5 is expected to be announced in the upcoming Mobile World Congress and who better to tell us what to expect than Marques Brownlee?
It is not there just yet, but this whole wearable computing trend is getting closer to the mainstream each day. Today, it took a big step forward. So I have tested and reviewed Google Glass and long story short, it is awesome and also way too geeky for even someone like me to wear full time.
Developing a mobile app today is accompanied by many challenges. Publishers looking to monetize their free apps have to make a mindset shift that they are not in the development business but are actually an advertising entity and the app is their inventory. This is important from the very first step a mobile publisher takes and it should be taken into account at every step of the process. Below are three examples of how a mobile publisher with a free app can transform the app into a sustainable business.
San Mateo, January 22th, 2014 – Inneractive, the mobile industry’s leading SSP, saw its largest growth in both iOS and Android traffic in 2013. While the two app stores are pretty much equal on the number of apps they offer, the engagement those apps receive and the publisher revenue they generate are far from equal. Comparing the two mobile platforms,…
I could literally leave this post blank and let the ads speak for themselves. Watch these ads!
It feels like just yesterday when we were discussing how trying to trash Apple is not a very good strategy. Oh wait (ok, it was last week. Close enough!) Now, to be fair, Nokia’s attempt was slightly more pathetic than this one by Amazon but still, I mean, how many people do you know that have a Kindle Fire? A little humility isn’t a bad idea, Amazon.
We’ve been down this road before, Nokia. Well, it was with your partner, now owner, Microsoft, but same same. Now the truth is, I was starting to feel a little optimistic about the Windows Phone advertising based on the most recent ads…
Wait, don’t close the tab, I am not going to be talking about the impressive growth in Lumia sales or the fact that Windows Phone has begun to surpass competing platforms in various locations. Enough has been said about those things and putting it frankly, ridiculing Windows Phone as a mobile competitor in today’s market is just plain silly. Wait, I am getting ahead of myself again…