Posts Under Mobile Advertising Category
One of the most fascinating aspects of the technology world is the binary view taken by so many analysts and experts. Dead or alive, winner or loser, leading market or no market, and many other examples. Lucky for all of us working in this space, the reality is a whole lot more complex than black and white.
One can say a lot of things about the mobile world, but boring, it is not. There are more mobile platforms than ever, hardware manufacturers you never heard of are stealing market-share away from huge companies like Samsung, Nokia, and BlackBerry, and companies like Samsung have devices in literally every shape and size.
This morning we had our company meeting in which we heard our Senior Evangelist, Hillel Fuld, share his thoughts on what Instagram, Tumblr, and Waze have in common. Spoiler hint: Product.
TechCrunch reports that Instagram will be getting video support as of June 20th. Of course, this is huge news for the entire mobile video world. The first app that will be affected by this news, assuming it’s true, is of course Vine. Vine is a video sharing app owned by Twitter that enables users to share six second video clips, the same way Twitter enables short text of 140 characters.
So WWDC 2013 was quite a show, there is no denying that. From a marketing perspective, it was pure music to my ears. The new Macbook Airs with full day battery life are awesome and I want one. The new Mac Pro is just plain ridiculous. In a good way. The new Mac OS seems like an obvious step in the right direction. All that is great, but iOS 7 was clearly the most interesting and exciting announcement of the day.
By: Alon Golan The previous blog post by our very own Maor Sadra, described the ambiguity and wildness of the mobile industry in general and mobile monetization in particular. Well frankly, that was just the tip of the iceberg. Today’s mobile publishers are standing in the midst of this mess with endless options available, some great, most not, from all…
WWDC 2013 is right around the corner and YouTube is drowning in concept videos of the next iPhone. Of course, the chances of Apple announcing the next iPhone at WWDC are slim to none. In any case, every year around this time, the video producers among us get to work on some insanely futuristic concept videos of what Apple can pull out of its sleeve next.
“You should really join the mobile world now. It’s like online advertising was 10 years ago!!” was said to me by a very good friend who acts as an executive at Tapjoy around February 2011. Little did I know how right he was.
Think back to elementary school. Remember the kid who always called other people mean names? Remember what your mother told you then? “He’s just jealous.” What she really meant was, that kid has no self confidence and if he did, he wouldn’t feel the need to bash others in order to feel like a success. Ok, enough psychology.