Posts Under Mobile Advertising Category
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One of the biggest advantages of digital advertising in general, and mobile advertising in particular, is the ability to target users. Gone are the days in which you would buy a billboard on the highway and pray the right person sees it. Now you can ensure that the right person sees it using tracking technology.
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If you are even remotely interesting in the world of mobile apps, you must have heard of Appsfire and its leader, Ouriel Ohayon. Appsfire is one of, if not THE leading player in the world of app discovery, which is a space growing to astronomical proportions.
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In the world of social networking, among the three leading sites, Facebook is very unique. No, not because it is still dominant or because it is the only one that changes its UI every 35 seconds.
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OK, first, just a clarification. Google did not really step in or out of app discovery, but as TechCrunch reported and Google confirmed, Ouriel Ohayon of Appsfire noticed something about Google search and App Store links recently. Finding apps using a simple Google search is becoming increasingly difficult.
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By: Hillel Fuld (@hilzfuld) Nuance, the company behind the engine that powers Siri on iOS devices is taking a crack at bringing mobile advertising into the world of voice. As you may have noticed, mobile advertising is expected to absolutely explode in the coming years based on pretty much every single analyst on the planet. Now, this makes a whole…
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By: Hillel Fuld (@hilzfuld) As you surely know, the mobile revolution provides serious potential for advertisers to reach wider and more relevant audiences across the globe. One of the hottest new trends in this expanding space is of course rich media advertising. One of the leading names in the world of rich media advertising is AdGibbon, a company based in the…
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So MWC is officially behind us and from all perspectives, it was a blast. We played an active role in the festivities and met some new and old faces. Here are a few highlights as far as Inneractive is concerned: Inneractive hosted what was widely regarded as the party of the year in Marmalade Barcelona. The Inneractive Party included over…
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By: Hillel Fuld (@hilzfuld) So since the passing of Steve Jobs, the one line you have heard over and over again about Apple is “This wouldn’t have happened in Steve Jobs’ time.” In most cases, that statement is just not true. Jobs had his hand in many failed projects and many bad products that came out of Apple. Whether it…
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By: Hillel Fuld (@hilzfuld) OK, I caved. I told myself I would not write about the ridiculousness that is Google Glass until I can actually see a practical use case for me and other normal people. And when I say “normal people”, I am excluding guys like Scoble who can’t stop talking about the potential of Google Glass. Is he wrong?…
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By: Hillel Fuld (@hilzfuld) Sue me, I am a sucker for a cute ad, especially when it has a tech angle. So when Samsung released the official teaser for its upcoming flagship device, the Galaxy S4, it caught my attention. Of course, the fact that the mobile space is pretty boring lately, helped. And that is coming the week after…
