Posts Under Mobile Advertising Category
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2013 is in full force and it brings with it a few new trends in the mobile space. Certainly freemium has become the standard, leading business model for app developers searching for scale and improved engagement that will eventually lead to maximizing their monetization opportunities.
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Here we go again, another petty fight between two tech giants over some silly and pointless matter that will make consumers lose in the long run. Google and Microsoft are quickly becoming the new Mac vs PC (can’t Microsoft get along with anyone?) and don’t stop bickering.
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As of now, these are just rumors but rumors from pretty credible sources. The latest report comes from TheNextWeb, which quotes Calcalist that Facebook is in the final stages of negotiations to buy Waze for $1 billion. Why would a social networking site buy a navigation app, is what many people are asking. Those people don’t get Facebook, or what Zuckerberg has in store for all of us.
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It has become a custom of mine to talk about Apple’s mobile operating system before or right after it is released. I wrote about iOS5 features, my thoughts on iOS6, and now, with the release of iOS7 around the corner, it is time. I will split the features I would love to see in iOS7 into two categories. The first one is “Things we will most likely see” and the second, “There is not a freaking chance Apple will do this and they will remain stuck in their old and outdated ways”.
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Remember when Facebook used to be a web-based social network? Well, yesterday the company announced its numbers, and it is now fair to call Facebook a mobile company, but not just any mobile company. When you can claim credit for 40% of the top grossing apps on both iOS and Android, and your user-base is using your platform mostly on a mobile device, which is driving you revenue via ads in the feed, it is safe to say, you are a mobile advertising company.
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This is really not a post intended to start a debate about iOS vs Android or whether Windows Phone or BlackBerry stand a chance of making a comeback. In fact, that is the very point of the brilliant ad for the Lumia 920 you can see below.
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While the world of technology seems to be slowing down, Google is quite obviously owning all the buzz on the web with its new glasses, or should I say Glass. (Not sure anyone has yet figured out how to refer to this product.) Scoble says he will never live another day without them or another similar product, all the bloggers are busy trying them on and tweeting how ridiculous they look and pretty much everyone else is jealous. OK, not everyone, but ya know… Me.
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Good news, Android folks. The new SDK is live and it was worth the wait. We are talking Beta support for HTML5, video (Vast), and much more! Obviously the new SDK includes many performance improvements and bug fixes as well. More visibility for your ads is something you can expect to see immediately. Finally, we listened to your feedback and…
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Well, this is the million dollar question isn’t it? Given the data we possess regarding the extremely low success rates of apps that cost money, how does a developer effectively monetize an app given away for free? The answer? A little thinking out of the box. There is of course the traditional display advertising model, which should not be belittled, but does not maximize the potential of modern smartphones.
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By: Hillel Fuld (@hilzfuld) Facebook, as a company, has undergone quite a transition in the last year or two. Of course, this transition was completely necessary given the state of the market, not to mention the company’s IPO, which had many experts declaring that social IPOs are doomed for failure. I am of course referring to the shift from a…
