Posts Under Microsoft Category
One of the largest challenges in the mobile world is of course monetization. Why is monetization so difficult? Well, because of five words. You ready?
We’ve been down this road before, Nokia. Well, it was with your partner, now owner, Microsoft, but same same. Now the truth is, I was starting to feel a little optimistic about the Windows Phone advertising based on the most recent ads…
Wait, don’t close the tab, I am not going to be talking about the impressive growth in Lumia sales or the fact that Windows Phone has begun to surpass competing platforms in various locations. Enough has been said about those things and putting it frankly, ridiculing Windows Phone as a mobile competitor in today’s market is just plain silly. Wait, I am getting ahead of myself again…
If you have been within five miles of the internet over the past few days, you must have heard that Snapchat, the mobile app that allows you to share temporary pictures that evaporate after a set time period, turned down a $3 billion offer form Facebook, and possibly a $4 billion offer from Google! Then the internet exploded!
Smartphones are great. No, really. to be connected all the time and have the world at your fingertips is a great advancement to our world. You know what else is it? Extremely addictive. More and more people are becoming quite literally addicted to their phones and some might say, it is ruining the social element of our society.
Do you remember a few years back when the original Motorola RAZR was released? I do. It was my first “cool” mobile phone. In fact, it was more than cool. It astounded me the first time I picked it up, how anyone could get a phone to be this thin. Of course, the RAZR was a terrible phone in today’s standards, in fact, it was a terrible phone in any standards.
I hate to say I told so, but I did. No, really, I did. Many times. You see, the mobile space is a difficult one to compete in. It moves so fast that by the time you have a new product, it is already old. Companies that were the market leaders 30 seconds ago (ok, a few years, but you know what I mean) are now either dead or on the verge of a brutal death.
It is not often that you have a day on which so many announcements are made in the world of technology. Putting aside the launch of the Surface 2, Nokia unveiled some new devices and apps yesterday, BlackBerry completed its launch of BBM for iOS and Android, and and Apple held an iPad event… Was a busy day.
It feels like just yesterday when I was talking about brilliant advertising and how to bring mobile ads to the 21st century. Oh wait, it was yesterday! The point is, while display banners will always be there, given all the advanced sensors and capabilities of the mobile device, there has to be a better way. And there is. No, I don’t mean Inneractive, that goes without saying…
Say what you will about Microsoft, the company is an interesting one to watch, and no, not only because Ballmer is the most unpredictable man on the planet. Speaking of Ballmer, please tell me you have seen this video of his goodbye speech. No? Drop whatever it is you are doing and watch it. The man is 100% entertainment.