Posts Under iPhone Category
So it really happened. After a very long period of rumors, Amazon finally made its mobile debut. I have to admit, I had low expectations after having used its Kindle Fire for a while. You see, for a company that specializes in one thing to transition into a totally different space, and especially one as competitive as mobile, well, that is not an easy thing to do.
We have all heard people say it. “They missed the boat on mobile”, “It is a good product but Apple and Samsung own the market.”, or “What else can possibly be done with cellphones? We have reached the maximum level of innovation possible!”
After long preparations and a beta launch, we are officially launching a new feature today that you are going to love! Introducing Inneractive AdWatch, now available to you! AdWatch enables you to view the ads you are serving your users in a fully transparent manner. That means you get to experience what your user experience and take actionable decisions in real time!
An interesting trend to watch is the shift from hardware to the dominance of operating systems, apps, ecosystems, and software in general. I mean, take Samsung, the market leader, for example. As we all hold our breath for a quality build, premium feeling Samsung Galaxy, the company keeps embracing plastic devices and we keep buying them!
One of the largest challenges in the mobile world is of course monetization. Why is monetization so difficult? Well, because of five words. You ready?
The following is a great story by one of our premium publishers who have seen great success using our platform.
The iPhone 6 rumors have been heating up lately and some things, at least if we take the tech press seriously, are pretty sure to be true. The iPhone 6, at least in one of its versions will have a larger screen. The screen is said to be made of a stronger material that will be more resistant to impact, and the phone will lack or will reduce the bezel found on previous iPhones.
It is not there just yet, but this whole wearable computing trend is getting closer to the mainstream each day. Today, it took a big step forward. So I have tested and reviewed Google Glass and long story short, it is awesome and also way too geeky for even someone like me to wear full time.
Developing a mobile app today is accompanied by many challenges. Publishers looking to monetize their free apps have to make a mindset shift that they are not in the development business but are actually an advertising entity and the app is their inventory. This is important from the very first step a mobile publisher takes and it should be taken into account at every step of the process. Below are three examples of how a mobile publisher with a free app can transform the app into a sustainable business.
San Mateo, January 22th, 2014 – Inneractive, the mobile industry’s leading SSP, saw its largest growth in both iOS and Android traffic in 2013. While the two app stores are pretty much equal on the number of apps they offer, the engagement those apps receive and the publisher revenue they generate are far from equal. Comparing the two mobile platforms,…