Posts Under Android Category
After long preparations and a beta launch, we are officially launching a new feature today that you are going to love! Introducing Inneractive AdWatch, now available to you! AdWatch enables you to view the ads you are serving your users in a fully transparent manner. That means you get to experience what your user experience and take actionable decisions in real time!
An interesting trend to watch is the shift from hardware to the dominance of operating systems, apps, ecosystems, and software in general. I mean, take Samsung, the market leader, for example. As we all hold our breath for a quality build, premium feeling Samsung Galaxy, the company keeps embracing plastic devices and we keep buying them!
The following is a great story by one of our premium publishers who have seen great success using our platform.
The leading mobile phone manufacturer, Samsung is at it again. The Galaxy S5 is expected to be announced in the upcoming Mobile World Congress and who better to tell us what to expect than Marques Brownlee?
It is not there just yet, but this whole wearable computing trend is getting closer to the mainstream each day. Today, it took a big step forward. So I have tested and reviewed Google Glass and long story short, it is awesome and also way too geeky for even someone like me to wear full time.
Developing a mobile app today is accompanied by many challenges. Publishers looking to monetize their free apps have to make a mindset shift that they are not in the development business but are actually an advertising entity and the app is their inventory. This is important from the very first step a mobile publisher takes and it should be taken into account at every step of the process. Below are three examples of how a mobile publisher with a free app can transform the app into a sustainable business.
San Mateo, January 22th, 2014 – Inneractive, the mobile industry’s leading SSP, saw its largest growth in both iOS and Android traffic in 2013. While the two app stores are pretty much equal on the number of apps they offer, the engagement those apps receive and the publisher revenue they generate are far from equal. Comparing the two mobile platforms,…
I could literally leave this post blank and let the ads speak for themselves. Watch these ads!
It feels like just yesterday when we were discussing how trying to trash Apple is not a very good strategy. Oh wait (ok, it was last week. Close enough!) Now, to be fair, Nokia’s attempt was slightly more pathetic than this one by Amazon but still, I mean, how many people do you know that have a Kindle Fire? A little humility isn’t a bad idea, Amazon.