Microsoft Really Took off the Gloves in its New Windows 8 Campaign
By: Hillel Fuld (@hilzfuld)
You can say a lot about Microsoft and its new Windows 8 operating system, but one thing you cannot say about the new platform, its marketing, and the recent news surrounding its launch, is that it’s boring. Never a dull moment whether it’s the sudden departure of the president of the Windows department, the product itself with the live tiles and the colourful phones, or the $1.5 billion dollars of marketing the company is pouring into pushing it.
Well, Microsoft has had its share of direct and fairly aggressive marketing, such as the Smoked by Windows Phone campaign, but when Ben Rudolph aka Ben the PC Guy, an official Microsoft evangelist takes on iPhone and Android users on camera, you know Microsoft means it.
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