OK, Here is What the iPhone 5 Will Look Like, and It’s Pretty Lame. Can We Move on Now?

By: Hillel Fuld (@hilzfuld)

Every year around the time that Apple announces a new iPhone, I learn a lot about the way the Cupertino giant behaves and more importantly, the way the industry reacts.

First of all, there is the secrecy that is at the foundation of Apple’s most fundamental cores. There is the lack of a real social presence and there is the belief that if you do not give anything away about an upcoming product, the hype will increase exponentially. Is Apple right? Oh boy, is Apple right. Need I remind you of the famous case of Gizmodo and the lost iPhone? Sounds like an Indiana Jones movie, I know.

The industry’s response to this extreme secrecy is of course rumors, rumors, and more rumors. In fact, if one would take a look at the tech news of the past two months, one would reach the undeniable conclusion that the entire world of technology has in fact stood still to make room for iPhone, iPad, and the occasional Apple TV rumors. Nothing else matters.

But rumors are only the beginning. Leaked iPhone parts, sketches, and the climax, companies actually taking the time to create fake mockups and selling them to the press as the real deal in the hopes of creating a viral video and some nice traffic to their site. All because Apple won’t give the press some early information on what they are releasing.

As far as Apple is concerned, I can’t help but think that everyone in Cupertino headquarters has been high-fiving each other for the past few months every time another silly rumor surfaced. As far as the internet is concerned, let’s put it this way. ENOUGH RUMORS.

Well, The Verge got hold of one of these mockups, and you can see it below. Unless all the journalists who have been reporting these rumors for the past few months are completely off, this is what the iPhone 5 will indeed look like. Will it be called the iPhone 5? That is another story all together.

So basically, a new connector, a slimmer body, a longer screen, a two-toned color pattern, and the headphone jack on the bottom. Can you say lame? If this is indeed the iPhone 5 and Apple does not pull SOMETHING out of its sleeve, this might be the straw for many people, that will send them over to the dark side of Android.

You see, as I wrote here, to say that iOS is more polished and intuitive is no longer true with the newest version of Android. To say the apps are better on iOS as a whole, also not true. When the 4S came out, it had that Retina display going for it. Now, when the ecosystem gap is closing and Android has some seriosuly fantastic devices on its side, like the S3 and the Note 2, another 4S announcement, in other words, another phone that is just more of the same, just won’t cut it anymore.

If this is the iPhone 5 that Apple announces next month, I, and many like me, will be taking the leap over to Android, as painful as losing my investment in iOS apps may be.

If, however, Apple does what it does best and pulls its “One more thing” moment that Steve Jobs himself coined, I would make the prediction that the iPhone 5 will sell more units than any tech gadget before it.

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