It’s All Here, Folks. How to Successfully Market a Mobile App, by Google’s Patrick Mork (VIDEO)
By: Hillel Fuld (@hilzfuld)
Besides the obvious players in the mobile app space, there are some names that are doing and have done very exciting things over the past few years. One such name is the largest independent app store on the Web, GetJar. So when GetJar’s CMO, Patrick Mork announced that he is heading to Google as the Director of Mobile Apps, it sent waves throughout the industry.
Well, anyway, Patrick has been doing some fantastic work over at Google and sent me his recent hour-long presentation at Google IO 2012. Now, here is the thing. I realize an hour video is a bit long but having watched the whole thing, I can confidentially assure you that it includes anything and everything you need to know about successfully marketing a mobile app.
OK, I am not going to waste any more of your time telling you what Patrick says in the video, I can just say, this is a must watch for any mobile developer. Enjoy.
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