Beeltec Success Story: Student Multiplies His App Revenue 6.5x Using Rich Media

Christian Beelte, a college student who realized that when reading online forums and bulletin boards, posting a picture from your iOS device was not possible. He set out to change that with in April 2011 with Phupp.

The concept is super simple. By choosing or snapping a photo, you can then upload the image to ImageShack and paste the URL in the forum.

Once the app was live, Christian struggled with what every developer struggles with, monetization. inneractive’s initial strategy for him was based on display advertising.

As the market evolved toward more interactive ads, Phupp followed and joined the rich media revolution and literally overnight watched his revenue grow a whopping six and a half times.

Phupp uses inneractive’s one line iOS Native SDK with full support for rich media advertising. Since it went live with inneractive, both traffic and revenues increased dramatically.

Beeltec Revenue Growth After Implementing Rich Media

Christian told us “Working with inneractive has been great from the personal customer support, to the top notch monetization and revenue I am seeing from my app. I hope to monetize future apps using inneractive’s app monetization exchange.

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