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Apple Takes it up a Notch: Seeks to Ban U.S Sales of the Galaxy Nexus

12 February 2012no comments Android, inneractive, iPhone, Mobile Advertising, Mobile Industry

By: Hillel Fuld

While many mobile companies such as Samsung and Amazon are busy bashing Apple and its walled in garden of expensive devices, Apple completely ignored the Super Bowl and didn’t even release an ad.

The company did release two new Siri ads recently but the new ads stuck to the high road of Apple’s previous ads and made no mention or even a remote hint of the Apple-trashing ads of the competition.

So is Apple being naive by ignoring all this “negative” buzz? Of course not, this is Apple we’re talking about.

Apple is taking its battle to the courts with a new motion in the US for a preliminary injunction that would ban the sales of the Samsung Galaxy Nexus. The Galaxy Nexus, as you probably know is the flagship device made by Samsung in conjunction with Google. Unlike other Samsung Android devices, the Galaxy Nexus not only runs Android 4.0 but it is “Pure Android” with no Samsung Touchwiz layer.

Well, Jobs went on record saying “I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong,” Jobs said. “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.” Well, it looks like the battle is continuing past Jobs’ “last dying breath” and Apple is now getting more aggressive than ever.

While the new motion is against the Galaxy Nexus, which again, is a Samsung device, when you look more closely at the patents Apple names, this is really a motion against Google and Android 4.0.

Apple named the following four patents in its motion against Samsung and Google:

  1. US Patent No. 5,946,647: This is a patent covering the ability to highlight a text such as a phone number or email and enable the user to click on it and generate a call or a new message. This is something that has been present in iOS for years and was patented by Apple in 1999.
  2. US Patent No. 8,086,604: This is a patent covering the ability to offer the user a single interface from which you can search many sources, on and off the device. Apple named Siri in this injunction request. This patent was filed in 2011.
  3. US Patent No. 8,046,721: Basically, this is a patent covering Apple’s famous “Slide to Unlock” gesture. This is a pretty broad patent issued by Apple in Oct 2011.
  4. US Patent No. 8,074,172: Yet another wildly broad patent covering the “Auto-Complete” feature in which the user starts to type a word and the touch screen device offers some options from which the user can choose. This patent was issued in December, 2011.

Of course the process of approving this injunction can last months if not longer. The injunction is not expected to be granted but what is interesting to see is how the two companies are fighting on completely different battle grounds.

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