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Mobile Device Screen Size and its Affect on Advertising Revenue

15 December 20111 comment Android, inneractive, iPhone, Mobile Advertising, Mobile Industry

By: Hillel Fuld

By now, you are all too familiar with the challenges associated with app development. Monetization of mobile apps is no picnic and developers continue to struggle with the pay-per-download model. Well, mobile advertising is the hot space right now and even Facebook is jumping on the bandwagon.

But guess what? Even mobile advertising has its challenges and needs to be done right. We have noticed a very interesting and practical correlation between screen size and CTR. If you are a developer or an advertiser, you are going to want to check out our infographic below.

Please share your thoughts in the comments or on Twitter, Google+, or Facebook where we are always listening.
In addition, to sign up with inneractive and start monetizing your free apps now, click here.

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Comments

  1. 21J June 22, 2012

    That’s really interesting but can you provide more details like tested sites, number of visits, … to make this resultat ? Personnaly I think it’s logical, small screens are concentred on main content, or maybe they don’t see ads because the screen is too small :) So less clicks…

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