Steve Jobs: Spot on In Regard to Mobile In-App Advertising

By: Hillel Fuld

Well, many of us spent the day watching, reading, listening, and learning about the late Steve Jobs. There were some pretty amazing stories to be told. Well, one of the videos I came across was Steve expressing his thoughts on mobile advertising and why he felt the strong need to create iAd. The gist of it? He wanted to make developers more money! Sound familiar?

As I listened to Jobs talk, I could not help but feel proud that the issues he described with the current mobile advertising world, are issues we at inneractive have spoken about, addressed, and solved over the past few years.

Take for example, clicking on a banner in an app and having the phone take you out of the app into the browser. Bad user experience, Jobs was right. So, we addressed that with our built in browser in our iOS SDK.

That is just one example, but the point is, Jobs was spot on in this video, and we clearly see eye to eye with the man. I guess that means we are in good company.

Hat tip to Shari for helping cut the video to just this part.

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