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Jerry Seinfeld is Spot on about Consumer Behavior in the Mobile Era

18 August 20114 comments Android, inneractive, iPhone, Mobile Advertising, Mobile Industry

By: Hillel Fuld

By now, it is clear to all that mobile advertising is following in the steps of Web advertising, from which Google makes 97% of its anual profits. We already discussed the mobile advertising revolution here. In addition, we know that the iPhone is changing the world in ways we never thought possible, and this new gadget is a perfect example.

But what about our behavior? How is mobile technology changing our social interactions? Interestingly enough, Jerry Seinfeld absolutely nails it in the video below, which was taken back in 2009. Now, once you watch the video, you will understand that the behavior he describes have only gotten worse since then. In fact, I almost had my iPhone thrown out the window for checking it during a dinner with friends. No, I am not kidding or even slightly exaggerating.

Enjoy the video!

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  1. Benji Lovitt August 18, 2011

    He is right. It drives me crazy.

  2. Tim Hayden August 18, 2011

    So true it is that courtesy and accountability have been eroded by attention to our mobile/online lives. My great hope for intermittent "glance and go" behavior can't be proven fast enough. Give it time…we will ditch our desktop pasts for real offline experiences soon, and we will invest more attention face-to-face.

  3. Farhana Rahman August 22, 2011

    Haha, oh my goodness I love his magical swipe at the end! What a guy, I freakin' love Jerry Seinfeld!

  4. Philomena March 16, 2013

    Thanks for finally writing about >Jerry Seinfeld is Spot on about

    Consumer Behavior in the Mobile Era | The Inneractive

    Blog <Loved it!


  1. Above the Fuld (August 7th-28th) | Mobile and Social Media

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