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Apple Has Paid Developers $2 Billion So Far

03 March 20117 comments inneractive, iPhone, Mobile Industry, Uncategorized

The ongoing rivalry between Apple and Google continues to heat up. Both platforms offer hundreds of thousands of apps, both platforms have superior mobile devices to compliment their OS, and both platforms are pushing ahead in the world of tablets.

However, the two companies, Apple and Google, have strategies that are completely different when it comes to growth, market dominance, and its developer community. Putting aside the Google model of having hundreds of devices using its open sourced OS, vs. the Apple model of having one superior device with its industry-leading UI, the attention the two companies give their developers is worth examining.

During the iPad 2 event, Jobs announced some pretty impressive numbers such as 15 million iPads sold, 100 million iPhones sold, and a whopping 200 million iTunes accounts with linked credit cards. I would say that makes Apple a Web retail superpower. However, there was one more number Jobs quoted that you would never hear out of the mouth of an Android executive, and that is the amount of money Apple has paid developers since the birth of the App Store. $2 billion dollars!

Why is this a big deal? Putting aside the astronomic number itself, there is a fundamental difference between the way Apple views its developer community and the way Google does. Whether you are a cynic and believe Apple is doing this because they know the money is in apps, or because they really care about their developers, the bottom line is Apple takes care of its developers.

These $2 billion come from app downloads and in app purchases alone, and obviously do not include any advertising that the developer decided to integrate into his or her apps.

The point is that Apple makes the whole app development process as simple as possible for the developer with close to no fragmentation, easy payment methods, and an all in all completely seamless experience.

This of course speaks to us at inneractive since compared to other companies that help developers make money, once a developer integrates our SDK, that is only the beginning of the process. We do not expect the developer to know all about ad placement strategy or QA, but we do, and so we work closely with the developer to maximize revenue.

In an industry with such fierce competition like the mobile one, Apple realizes that making a superior product is only half the battle. Keeping your customers’ (in this case, developers) needs in mind is the other half and Apple does this to perfection.

 

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Comments

  1. Jbelkin March 3, 2011

    There was also a recent stat that iOS holds about 85% of the app market – android – about 13% also tells then difference in the quality of the audience. Android users are bargain hunters or diyers who don't want to download any apps they did write … Androidis a nice hobby market while iOS for for professionals.

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  3. Anele Ivanova February 2, 2013

    Hi,

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    The other day, I was discussing (http://blog.inner-active.com/2011/03/apple-has-paid-developers-2-billion-so-far/)with my colleagues and they suggested I submit an article of my own. Your site is just perfect for what I have written!
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  4. magento ecommerce February 19, 2013

    Not that sure with the quality of Apple products, after paying lots for a macbook i got the hdd removed and now the logic board seems broken.

  5. Boulbadaoui March 17, 2013

    Dear Mr Directeur
    We are a Import Export Company ATD Exclusive telecommunications products founded in 1995, we ask you to send us the price of iphone phone and sheet

    technical file
    The technical file shall comprise the following documents:
    Manual.
    Description of the equipment.
    Test Report on electrical safety.
    Test report on electromagnetic compatibility.
    Test report radio radio installations.
    It is preferable that these technical documents are submitted in electronic format (CD-Rom ..).
    A sample of the material containing the following information shall be attached to the application for approval:
    brand
    model
    Serial number
    CE
    Country of manufacture
    Pending read
    We would like to work with bilateral cooperation we hope to have friendly and cordial and thus achieve the purpose and commercially mutually desired.
    Sincerely Mr. Manager, the assurances of my

    Relocation letter issued by the manufacturer, or the Equipment is not manufactured in the original paid

  6. Boulbadaoui March 17, 2013

    Dear Mr Directeur

    We are a Import Export Company ATD Exclusive telecommunications products founded in 1995, we ask you to send us the price of iphone phone and sheet

    technical file
    The technical file shall comprise the following documents:
    Manual.
    Description of the equipment.
    Test Report on electrical safety.
    Test report on electromagnetic compatibility.
    Test report radio radio installations.
    It is preferable that these technical documents are submitted in electronic format (CD-Rom ..).
    A sample of the material containing the following information shall be attached to the application for approval:
    brand
    model
    Serial number
    CE
    Country of manufacture
    Pending read
    We would like to work with bilateral cooperation we hope to have friendly and cordial and thus achieve the purpose and commercially mutually desired.
    Sincerely Mr. Manager, the assurances of my

    Relocation letter issued by the manufacturer, or the Equipment is not manufactured in the original paid
    Dossier technique
    Le dossier technique comprend les documents suivants :
    Manuel d’utilisation.
    Descriptif technique de l’équipement.
    Rapport de tests relatif à la sécurité électrique.
    Rapport de tests relatif à la compatibilité électromagnétique.
    Rapport de tests radio pour les installations radioélectriques.
    Il est préférable que ces documents techniques soient présentés sous format électronique (CD-ROM…).
    Un échantillon du matériel contenant les informations ci-après est joint à la demande d’agrément :
    Marque
    Modèle
    Numéro de série
    Marquage CE
    Pays de fabrication

    Khider Boulbadaoui Society ATD

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