The One Word that Sums up the Entire Mobile Industry

Mobile is a multi billion dollar space. In fact, the sub industries of the mobile market such as mobile advertising, mobile app stores, and mobile accessories are each multi billion dollar industries in their own right. That’s how big mobile is.

Yet, there is a pattern that is becoming more blatant across the entire space, a concept that has become mandatory for any sort of success in this competitive market. The one word that sums up the entire mobile industry is simplicity.

The iPhone did what no phone did before it by offering a smartphone with all the bells and whistles, but with such a simple interface that a 3 year old can use it. Mobile apps that have reached stardom are almost always the simplest of the bunch. It is true for Angry Birds, it is true for Instagram, and it is true for Viber.

If we take Viber as one example, how is it that this unknown iPhone app that in theory, does what so many have done before it, is becoming such a huge success with over 10 million downloads? Take into account that both Viber and Instagram, which just hit two million users after just six weeks, are iPhone apps exclusively. Instagram does not even have a Web interface and Viber is not available on other platforms, such as Android. Despite these obvious disadvantages, both Instagram and Viber (and many like them) are flourishing, mainly because of their simplicity.

Let’s take a look at the Viber app compared to its primary rival, Skype. The main difference between these two VOIP apps, is that Viber does not require you to open an account. Skype, as you know, is its own network. You can communicate with other Skype users for free or call a phone with Skype Out. Viber, on the other hand, enables you to call the people in your phone book that are using Viber for free.

No sign ups required, no additional list, just a simple interface that acts and looks like your device’s phone book. Here is the thing with mobile apps. With such intense competition, users do not want to learn how to use an app, they want to open it, find an intuitive UI, use it, then close it. That might sound harsh, but that is the result of hundreds of thousands of apps in the various app stores.

As we mentioned, simplicity is something we are seeing across all aspects of the mobile industry, and at inneractive, we emphasize simplicity on the monetization side. Developers are overwhelmed with all the choices for in app advertising, so inneractive makes the decision as simple as possible. With over 60 ad networks and a simple cross-platform SDK, inneractive is on the side of the developer and brings its simple solution to the mobile advertising space.

If you have any thoughts on this topic, we would love to hear your feedback in the comments below. You can also find us on Twitter or Facebook, where we are always listening.

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