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By: hilzfuld

Inneractive has taken large steps forward and has transformed into a programmatic full stack solution featuring our SSP, Exchange, and DSP.

By: hilzfuld

I guess it’s safe to say that this is the year of Facebook. They’re on a roll. The worlds largest social network is making headlines once again. No, this doesn’t have anything to do with acquisitions for Internet.org. Now we’re talking money. Facebook shares recently hit a record high, by jumping to $76 per share on July 24th. This is…

By: hilzfuld

In our lifetimes, we have witnessed many shifts in ad spending. The switch from analog to digital happened really quickly, but it didn’t stop there. We are now in the midst of mobile advertising taking the social world by storm. According to eMarketer Chairman Geoff Ramsey, mobile ad spending is expected to make up about 68% of Facebook’s revenue, and…

By: hilzfuld

Facebook may have a little something to worry about, because the European Commission is on their tail. The European Commission sent a series of questionnaires out to competitors of Facebook and WhatsApp. Competitors mostly consisted of technology and online messaging companies. The commission wants to know more about the effect that the pending $19B acquisition could have on the competition….

By: hilzfuld

This past April, Twitter talked about allowing companies to advertise mobile apps within the Twitter mobile app timeline. These mobile app install ads were to be similar to the likes of Facebook and Google. A selected-few advertisers got to test drive this feature way ahead of time. It looks like it did quite well, because the service has been taken…

By: hilzfuld

According to the latest report from ComScore, the time spent on mobile apps is at an all-time high in the US, and there’s no sign of it slowing down anytime soon. I know, this may not be earth-shattering news to you, but they also claim that at 51%, the time spent on mobile apps is higher than any other digital…

By: hilzfuld

So it really happened. After a very long period of rumors, Amazon finally made its mobile debut. I have to admit, I had low expectations after having used its Kindle Fire for a while. You see, for a company that specializes in one thing to transition into a totally different space, and especially one as competitive as mobile, well, that is not an easy thing to do.

By: hilzfuld

Taking a deep look at where this market, the mobile monetization market is headed, I have some thoughts I wanted to share with you… The obvious conclusion as you will see below is that our strategy, is not only aligned with the industry, but it is clear that programmatic buying, with a strong focus on video, is indeed the future…

By: hilzfuld

I hope you’re keeping notes on Facebook’s acquisitions – cause here’s a new one! The social network giant freshly acquired Pryte (that’s Pryte with a “y”.) Pryte is a Finnish startup that is set to deliver more affordable Internet access in growing economies by giving their users time-capped access to individual apps. I’m sure you’re beginning to realize that this…

By: hilzfuld

Many iDevice users in Australia were in for a scare this week after waking up to the sound of a “ransom” notification. Don’t worry, the kids were tucked in safe. It’s the iDevices themselves that were locked and being held hostage by a hacker (or maybe hackers) going by the name “Oleg Pliss.” Oleg would only release the phones upon…