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By: Noga Peer Eli

So what just happened? Verizon’s acquisition of  AOL puts an end to a long-speculated rumors of a potential merger with Yahoo or a Verizon exit. This is a $4.4B cash deal of what used to be the leading portal back in the dot-com era, when it had a $190B market cap (!). The deal leaves Yahoo and Microsoft as the sole…

By: Gal

Every form of advertising has its own performance metrics and when it comes to mobile video advertising, high completion rate is the name of the game. But what exactly is a completion rate? If your video ad’s completion rate is low, does that mean that you are not achieving your advertising goals? Well, it turns out that things are not…

By: Gal

Mobile video has been growing rapidly over the last couple of years, but lately, what we have seen is a full-blown explosion! In order to find your way in this section of our industry and make some sense of it all, we are proud to present to you the 2015 Edition of Inneractive’s Mobile Video landscape. A full and comprehensive mobile video landscape, showcasing the leading players in the industry for your viewing pleasure!

By: Gal

By now, we have all heard about the buzz. Native advertising is the new black. Everyone is talking about it, everyone is excited about it, but how many people really understand it?

By: Gal

Like many, I set aside 15 minutes to read Aleph’s latest blog post about the AdTech industry and what engineers should devote their time and brains into these companies. I know and respect the people at Aleph and as a person believe each is entitled to have an opinion, we don’t always have to agree.. But, as a co-founder of an…

By: Gal

There has been something very interesting happening in the mobile space for months now and very few people have noticed it. You see, for years now, the mobile landscape has been following the exact same path the web took a decade ago. Almost every trend we see in mobile can be traced back to something we saw on the web in the past.

By: Gal

Another year, another iPhone launch, another scandal about a fundamental flaw in the new phone that goes viral on social media, then turns out to be nonsense.

By: Gal

Remember how EBay was testing out mobile ads back in 2012, and ultimately decided against them? Their execs felt that the revenue stream that came out of the in-app ads wasn’t worth the hassle behind-the-scenes, so the ads were removed. But it looks like they had a change of heart. Instead of standard mobile banners, EBay is going to add…

By: Gal

Gamescom 2014 provided a great opportunity to get valuable insights regarding the direction in which the mobile industry is so rapidly moving.

By: Gal

It not too often we get to compare two handsets side by side that have the exact same hardware but different software. I mean there are different versions of Android running on phones and the Nexus phones are usually identical hardware to an LG phone that is sold at a much higher price, but the same phone running Android and Windows Phone? Doesn’t happen too often.