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By: hilzfuld

Gamescom 2014 provided a great opportunity to get valuable insights regarding the direction in which the mobile industry is so rapidly moving.

By: hilzfuld

It not too often we get to compare two handsets side by side that have the exact same hardware but different software. I mean there are different versions of Android running on phones and the Nexus phones are usually identical hardware to an LG phone that is sold at a much higher price, but the same phone running Android and Windows Phone? Doesn’t happen too often.

By: hilzfuld

Ah, the Facebook Messenger App. The app everybody apparently loves to hate. Well, why not, right? Facebook is forcing everyone to adopt the standalone mobile messaging app, so it’s natural to assume that it would invade our privacy. There’s a lot of talk over the app giving Facebook “direct control” over mobile devices. Really? Would Facebook really call phone numbers…

By: hilzfuld

Inneractive has taken large steps forward and has transformed into a programmatic full stack solution featuring our SSP, Exchange, and DSP.

By: hilzfuld

I guess it’s safe to say that this is the year of Facebook. They’re on a roll. The worlds largest social network is making headlines once again. No, this doesn’t have anything to do with acquisitions for Internet.org. Now we’re talking money. Facebook shares recently hit a record high, by jumping to $76 per share on July 24th. This is…

By: hilzfuld

In our lifetimes, we have witnessed many shifts in ad spending. The switch from analog to digital happened really quickly, but it didn’t stop there. We are now in the midst of mobile advertising taking the social world by storm. According to eMarketer Chairman Geoff Ramsey, mobile ad spending is expected to make up about 68% of Facebook’s revenue, and…

By: hilzfuld

Facebook may have a little something to worry about, because the European Commission is on their tail. The European Commission sent a series of questionnaires out to competitors of Facebook and WhatsApp. Competitors mostly consisted of technology and online messaging companies. The commission wants to know more about the effect that the pending $19B acquisition could have on the competition….

By: hilzfuld

This past April, Twitter talked about allowing companies to advertise mobile apps within the Twitter mobile app timeline. These mobile app install ads were to be similar to the likes of Facebook and Google. A selected-few advertisers got to test drive this feature way ahead of time. It looks like it did quite well, because the service has been taken…

By: hilzfuld

According to the latest report from ComScore, the time spent on mobile apps is at an all-time high in the US, and there’s no sign of it slowing down anytime soon. I know, this may not be earth-shattering news to you, but they also claim that at 51%, the time spent on mobile apps is higher than any other digital…

By: hilzfuld

So it really happened. After a very long period of rumors, Amazon finally made its mobile debut. I have to admit, I had low expectations after having used its Kindle Fire for a while. You see, for a company that specializes in one thing to transition into a totally different space, and especially one as competitive as mobile, well, that is not an easy thing to do.